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Intelligence
Why is Brand Strategy Important in Higher Ed?

Intelligence

Why is Brand Strategy Important in Higher Ed?

Jun 16, 2015By Mallory Willsea

What is a brand? And why is brand strategy important in higher ed? If you ask 10 people, you’ll get 10 different answers.

At mStoner, we believe that your brand is what you stand for in the minds of the people you’re trying to reach, influence and move to action. Let’s unpack this definition, identify where a strong brand strategy will help meet core challenges, and examine why branding is difficult for education institutions.