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Intelligence
Brand Strategy for the Real World Webinar Slides and Archive Available Now

Intelligence

Brand Strategy for the Real World Webinar Slides and Archive Available Now

Mar 19, 2015By mStoner Staff

The webinar presented this week by Deb Maue, “Brand Strategy for the Real World,” was one of the best I’ve seen from my colleagues at mStoner.

During the session, Deb defined a practical approach to higher education brand strategy and how to connect your brand to the many audiences that matter. What will you learn if you watch the archive?

• What are the elements of a solid brand framework?
• How can market research identify the needs and motivations of each audience?
• How do you translate a brand into a compelling, audience-specific message map?

[Tweet “How do you connect your brand to the audiences that matter? #mStoner ”]

Archive 

Slide Deck

 

Additional Resources

We encourage you to download our recent brand strategy white paper. The white paper explores the unique challenges of branding an educational institution and provides strategies for overcoming the most common hurdles.