We’ve joined the Carnegie team! Find out more.
Alert Close close
Intelligence
The Third Brand Element: Brand Attributes

Intelligence

The Third Brand Element: Brand Attributes

Jul 07, 2015By Mallory Willsea

The third of four elements of higher education brand strategy is brand attributes.

Brand attributes are the main pillars, or themes, that make up the brand. Learn more and see examples in this short video.

Learn more about the first and second brand elements, brand essence and brand positioning.