What’s Your Enrollment Marketing Plan?

Enrollment marketing continues to be a hot topic in higher ed, as many institutions face increased competition for a shrinking applicant pool and pressure to achieve ever-higher enrollment targets. Combine this with rapid changes in communication tools and a target audience that seeks authenticity, it’s easy to see why these are challenging times. Do you have an enrollment marketing plan that hits prospective students in the right places?

[Tweet “New research explores how to best communicate with prospective students. #mStoner”]

Michael Stoner joined Gil Rogers from Chegg on a recent episode of Admissions Live. Based on research that Chegg and mStoner conducted in 2015, this episode explored:

• Perspectives from prospective students and enrollment professionals — where they converge, where they differ — and how marketers can leverage this knowledge
• The top sources students and parents use to gather information
• Some best practices for messaging and for communicating with prospects